The term zeitgeist is from German Zeit- 'time' (cognate with English tide and "time") and Geist- 'spirit' (cognate with English ghost, without being really translatable into English - this is why the German term is used).
"Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.
The world's number one search engine giant said, "Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010."
source: Google
Now while 2010 is about to end, you can find out what people were searching most of the time online through Google search engine.... What trends are going up word and what searches are going down fast...
To get more general search trends you may also visit Google's other sites like:
- Google Trends - For a broad look at search query data, enter up to five search terms to see relative popularity over time.
- Trends for Websites - Google Trends for website traffic data. Type in a website address to see visitors by region and related sites visited.
- Insights for Search - A deeper dive into search query data for marketers and power users. Create your own lists of "most popular" and "fastest rising" queries for different geographic regions over time and by topic.
- Hot Trends - The top 100 fastest-rising search queries right now (U.S. only). Updates throughout the day.
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