Google's Mayer says company is working on giving search results before question asked
Google this week reiterated its interest in being able to give users search results before they even know they want them.
At the LeWeb '10 conference in Paris
"The idea is to push information to people," said Mayer, during an on-stage interview. "It's location in context. Inside the browser and a toolbar, we can look at where people have been going on the Web -- then we deliver it. But it's a big UI challenge."
"On a PC, the search results might pop up in a panel on the browser, complementing the user's own Web browsing. On a mobile phone, Google would provide information based on a user's location."
"We can figure out where the next most useful information is," she said. "In a restaurant, maybe it's a menu. Or maybe it's a social menu. It's about explicit and implicit location."
"While it sounds like science fiction to suggest that technology can help search for things you don't even yet know you need, the opportunities to improve human discovery are very real in the future," Forrester Research analyst Augie Ray said in a previous interview. "Combining a person's context -- where they are, who they're with -- with their past opinions and actions, and the opinions and actions of others, can create tremendous value for people."
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